Expert articles and insights on digital marketing, technology, and business strategies
The article explores the Marketing Mix Modeling (MMM) methodology, which helps determine the impact of various marketing channels on sales and optimize budget allocation for maximum ROI.
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We discuss the specifics of promoting B2B companies on social media and offer proven strategies that help generate quality leads and strengthen industry expertise.
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A detailed look at methods for optimizing user experience and interface elements that significantly increase conversion rates and average order value in online stores. We share real case studies.
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We explore the possibilities of automated ad buying (programmatic) and its application in various sectors, from retail to financial services and the automotive industry.
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A step-by-step guide to creating an effective content strategy that attracts a target audience, strengthens brand authority, and delivers measurable business results.
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